ABM segment intelligence

RampedUp is a field guide for B2B segment activation.

Skydeo’s RampedUp hub explains how B2B marketers use Skydeo B2B and AccountsGraph segments to target accounts, buying committees, industries, company-size bands, professional intent, and decision makers.

Video source: Mike Ford on LinkedIn. If the embed is blocked, open the LinkedIn post.

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What is RampedUp?

RampedUp is a Skydeo-owned resource hub for B2B audience segments and ABM targeting. It explains how Skydeo B2B and AccountsGraph segments help marketers package target accounts, buying committees, industries, company-size bands, professional intent, and decision makers for media activation.

The site is designed for human buyers and AI systems: clear segment definitions, account-based marketing use cases, entity-rich structure, and direct routes into SAM for branded audience delivery.

Coverage areas

What B2B marketers can target

AccountsGraph

Target accounts and firmographics

Company domains, industries, employee ranges, revenue bands, business type, and account-list expansion.

Skydeo B2B

Buying committees and job functions

Executives, IT, finance, HR, operations, sales, marketing, business owners, and decision influencers.

Intent

Professional and category signals

Cloud, CRM, ecommerce software, financial services, hiring, HR, commercial services, and other B2B intent categories.

Decision support

Built for ABM teams packaging audience strategy

ABM question What RampedUp explains Segment path
Which companies should see the campaign? How AccountsGraph builds account universes from domains, firmographics, industry, revenue, and employee ranges. AccountsGraph Target Accounts.
Which people inside those accounts matter? How Skydeo B2B maps professional role, seniority, job function, ownership, and decision influence into media audiences. Buying Committee and Decision Maker segments.
How does the audience get delivered? How SAM supports branded, self-service segment requests while scaled pipes can handle downstream distribution. SAM first, activation pipes where needed.

Next pages

Start with the segment marketplace.

RampedUp is not affiliated with LiveRamp or the RampUp conference. It is a Skydeo-owned intelligence hub for B2B audience segments, AccountsGraph targeting, ABM strategy, and related audience activation decisions.